MELT
bars/cafes

A premium gelateria in a city overflowing with ice cream parlours needed to stand out by name as well as in its branding, packaging and all collateral material. For the retail space of the brand, the directive was to display the whole gelato making experience to emphasize the natural and fresh gelato story as it was in Italy. It contains a glass section where the owner can be viewed everyday churning out the delicious gelatos made from the freshest fruit and the best ingredients sourced from around the world. The parlour itself is designed as an informal yet contemporary café, complementing the beautiful imported Carpigiani display units.