For just one store in a quaint Parsi neighbourhood in Mumbai, a brownie box with a childlike illustration of the same street with a Parisian flair was created. In this drawing, the Theobroma Bakery & Patisserie appeared as part of the charming neighbourhood, replete with the familiar horse carriages of the area,with pastries arranged in windows and on the street. By popular demand, this led to a change in all the brand's imagery including the interiors of the stores, now 12 in Mumbai alone. All the packaging for biscuits, macaroons, small tea cakes and big birthday cakes are created with the same illustration to reflect interior spaces: a small tea table with chairs, a window seat, photo frames and chandeliers, even the occasional cat or dog curled up on a mat. These illustrations are coupled with paper doilies, gingham checks and floral prints, transporting us into a fantasy world with pastries and cakes everywhere.