Design

Ceat
Office

For the Ceat head office, tyre tracks run across the entire expanse of the lobby wall, like a winding road in perspective, digitally created out of white Corian. In addition informal breakout seating inside, as well as outdoor seating for the terraced gardens are created in hues that complement the brand colours. Bespoke pendant lamps visualised as tyres hanging from the ceiling have been screen printed on fabric and created in Pondicherry for the meeting rooms.

Ceat - Office Space Design
Ceat - Office Space Design
Ceat - Office Space Design
Ceat - Office Space Design
Ceat - Office Space Design
Ceat - Office Space Design

Architect | Ratan Batliboi

RPG DINING ROOM
Office

A selection of uniform sized self-portraits combined with small works from big masters was curated and displayed so that each told its own story on the executive dining room walls. The walls themselves were completed in a charcoal grey and the floor in oak wood. Parts of the exterior stone passage leading in were finished in the same deep grey. The room is encased on 3 sides in clear glass, surrounded by a patio tiled with a deep grey Kota stone. By keeping the same colour palette, the entire space is seen as one continuous space sealed in glass, like a jewel box of glowing art. Outside planters and a contained tropical landscape add drama to the surroundings.

RPG Dining Room - Architect and Interior Designer
RPG Dining Room - Architect and Interior Designer
RPG Dining Room - Architect and Interior Designer RPG Dining Room - Architect and Interior Designer

@sergioghetti

MAHINDRA CORPORATE HQ
Office

Architect Nozer Wadia approached me to help restore and curate the space for a corporate headquarters and residential space in a heritage building in South Mumbai. The sloping tiled roofs were partially replaced with glass, creating a conservatory living room with an abundance of plants and flowers and allowing the surrounding heritage buildings to be visible. I used small machine parts, big exhaust pipes, as well as front grills sourced from the corporate’s factory to create dramatic bespoke black and white wallpaper in the lobbies. A chandelier for the boardroom has been crafted out of the front grill of the first Willy jeep. For sound insulation, a tapestry was commissioned, designed by the students and woven by the textile department of the National Institute of Design. A selection of antique furniture and small vintage objects complete the refined ambience.

Mahindra Corporate - Office Interior Designer
Mahindra Corporate - Office Interior Designer
Mahindra Corporate - Office Interior Designer
Mahindra Corporate - Office Interior Designer
Mahindra Corporate - Office Interior Designer Mahindra Corporate - Office Interior Designer

Architect | Nozer Wadia INSTALLATION ARTIST | Shahrukh Irani @sergioghetti

RPG CORPORATE
Office

The brief for the top tier of RPG House, the HR and corporate office of the RPG Group, was to make it fun, young and vibrant. I converted the 2 pillars that run through the building into 2 trees with simple graphic branches in a light oak wood. The lobby became a nest like structure of the same wooden strips, curving to form a continuous flow from wall to ceiling. Each of the 13 cabins was planned individually with different colours, furniture, lamps, shelving and wallpaper interspersed with simple sourced objects to complement their incredible collection of art. Only the work desks are kept uniform. Everything else is quirky: from the carpets to the wallpaper, the various different styles of furniture, and, of course,the breakout areas.

RPG Corporate - Commercial Space Design
RPG Corporate - Commercial Space Design
RPG Corporate - Commercial Space Design
RPG Corporate - Commercial Space Design
RPG Corporate - Commercial Space Design
RPG Corporate - Commercial Space Design

Architect | Ratan Batliboi @sergioghetti

KEC INTERNATIONAL
Office

The KEC head office was designed as a open plan, with break out spaces, private padded rooms for conference calls, and a large terrace, to add value to a regular working day in a 10,000 sq.ft office. An effective use of space and contemporary interiors, within the heritage building of RPG, contribute to a sense of ease at work and employee well being. In select spaces, elements of the core business of power transmission and electric towers are used as graphics in a fractal design theme.

KEC INTERNATIONAL Design Consultant
KEC INTERNATIONAL Design Consultant
KEC INTERNATIONAL Design Consultant
KEC INTERNATIONAL Design Consultant
KEC INTERNATIONAL Design Consultant
KEC INTERNATIONAL Design Consultant

Architect | Ratan Batliboi

RAYCHEM
Office

Raychem, situated on the ground floor of the RPG House, is a great example of a contemporary office with co-working spaces for more interaction, conceptualising and thinking. Converting the concrete walls to glass and opening up the office completely, the outdoor gardens now play a vital role, making it seem like a conser vatory, an oasis of plant life in midtown Mumbai. Vintage and colonial pieces of furniture have been sourced and restored with refreshing fabrics and colours. Dining tables double up as community work spaces. Meeting rooms are pleasant and quiet, with state of the art technological amenities. Library cupboards, hand woven rugs, low hanging lamps and art spring up in unexpected corners and surprising street lamps adorn the central pillars that run through the building. There is also an indoor swing (like a traditional ‘jhoola’) and a terrace garden leading to the outdoors.

Raychem Design Consultant
Raychem Design Consultant
Raychem Design Consultant
Raychem Design Consultant
Raychem Design Consultant

Architect | Shilpa Patankar @studio.kunalbhatia

THE EDITOR'S DESK
Office

A corner office in an unusual shape was restyled to bring in the calm and serene atmosphere required for hours of reading, editing and meeting and brainstorming with young creative teams and visitors. A separate space was assigned for a simple work desk facing a panoramic curved window with a magnificent view. Open shelves with precious books and the odd fashion accessory or invitation are placed on counter tops along with a collection of antique glass perfume bottles on a mirrored console. The changing dimensions of the room are accented by the change in wallpaper, in soft stripes and simple linen textures. Beautifully crafted embroidery is displayed in the unusual round frames along with vintage art, photography and memorabilia.

THE EDITOR'S DESK Design Consultant THE EDITOR'S DESK Design Consultant THE EDITOR'S DESK Design Consultant
THE EDITOR'S DESK Design Consultant THE EDITOR'S DESKe Design Consultant
THE EDITOR'S DESK Design Consultant
THE EDITOR'S DESK Design Consultant

Architect | Shilpa Patankar

THE LOCKER ROOM
Office

In a series of meeting rooms in the basement at RPG, one room was dedicated to displaying personally autographed memorabilia collected over the years of sports legends from various fields - Sachin Tendulkar’s bat, Muhammed Ali’s boxing gloves, John McEnroe’s tennis racket, Sania Nehwal’s badminton racquet and T-shirt, and Pele’s football. The memorabilia was carefully curated and researched to find relevant facts and photos that would make each frame layout interesting. Along with the memorabilia there is a whimsical play of actual sports equipment ranging from cricket to badminton, to tennis and even table tennis, all arranged on the walls in graphic patterns. Suspended cricket balls arch across the room over the projector from a painted batsman with a real bat!

That's our new conference room ! Cool. Sporting. Fun. Arty. Harsh Goenka #RPG #FunAtWork

THE LOCKER ROOM Design Consultant
THE LOCKER ROOM Design Consultant
THE LOCKER ROOM Design Consultant
THE LOCKER ROOM Design Consultant
THE LOCKER ROOM Design Consultant
My Mykonos - Kashid Home Design Consultant

Architect | Shilpa Patankar INSTALLATION ARTIST | Krishna Kedar

RPG LOBBY
Office

Inspired by the Hawa Mahal in Jaipur, the terraced pink Ceat House, built in 1974 by architect M Kadri, stands tall as a 45 year old heritage structure in the city of Mumbai. The RPG Corporate Headquarters is a busy office building, home to Ceat, KEC, and several other businesses, with an overall employee count of 600 people. A vital overhaul was required and a more youthful and dynamic entrance lobby was envisioned. The lobby was opened up to integrate a large 160ft interactive digital wall and the central pillar, for which architect Sameep Padora created a twisted gold metal configuration. Inlaid marble, brass and wooden ‘carpets’ were individually designed and executed by artisans in Jaipur, as flooring in sections with contemporar y seating. An optical illusion of a black and white marble ‘carpet’ awaits you right outside the main elevators in the building lobby. Niches have been carved into the wall and casual meeting spaces for individuals and groups have been integrated with sculpture and art. All the varied elements blend seamlessly into one another, resulting in a grand heritage structure with a contemporary twist.

RPG Lobby Design Consultant
RPG Lobby Design Consultant
RPG Lobby Design Consultant
RPG Lobby Design Consultant
RPG Lobby Design Consultant RPG Lobby Design Consultant

Architect | Shilpa Patankar CENTRAL PILLAR DESIGN | Sameep Padora @studio.kunalbhatia

KAYA SKIN CLINIC
Healthcare

Larger than life black and white images of natural, beautiful skin and hair became the starting point for creating a flagship store design for Kaya Skin and Hair clinics. These images were planned for the outdoors as signage, as well as customized for digitally printed wallpapers for the indoors. Simple dark wooden floors, contemporary couches with grey linen fabrics and minimal accessories create a muted and soothing palette, with warm and soft lighting accents. Mirrors and lamps glimpse into a world of enhanced natural beauty and specialized state of the art treatments by teams of doctors and therapists.

Kaya Skin Clinic - Healthcare Interior Design Consultant Mumbai Kaya Skin Clinic - Hospital Interior Design Consultant Mumbai
Kaya Skin Clinic - Healthcare Interior Design Consultant Mumbai Kaya Skin Clinic - Healthcare Interior Design Consultant Mumbai

Architect | Kavita Gajria

AQUACENTRIC
Healthcare

Inspired by the resilience of water, a water based rehabilitation center was imagined for the first time in India, in keeping with global medical infrastructure standards. Predominantly water based, with temperature controlled indoor swimming pools, it also has air and land based therapies to assist patients to ‘bounce back to life’. The branding, along with the selection of colours, textures and materials lend to a sense of calm, purity, energy and hope. The graphics follow the theme all through the space with circular mirrors on the ceiling, cheerful children’s sections, and well-planned therapeutic outdoor areas, all in keeping with the highest safety standards. Internationally trained doctors and therapists complete this world-class experience creating a haven of hope within a modest space in Mumbai.

Aquacentric - Healthcare Interior Design Consultant Mumbai Aquacentric - Hospital Interior Design Consultant Mumbai
Aquacentric - Healthcare Interior Design Consultant Mumbai Aquacentric - Healthcare Interior Design Consultant Mumbai

Architect | Harsh Manrao | Figments Experience Design

CURRAE BIRTHING CENTER
Healthcare

A luxury birthing center in a hospital exclusive to women, was planned in an upcoming suburb in Mumbai. In order to introduce a more humane approach to the entire birthing process, and as an extension to the new logo of Currae Healthcare where birds are flying out of an open red cross, the concept of nesting was born. A silver tree with a wooden nest and white acrylic birds flying out from the nest covers the entrance wall of the hospital. In the double height ceiling space of the lobby, white,cloud-shaped hanging lamps, specially handcrafted in fabric from Pondicherry, are surrounded by 3D birds in flight. The patient rooms have trees with shelves, some with floral garden wallpaper, to continue the theme even inside intimate spaces.

Currae Birthing Centre - Healthcare Interior Design Consultant Mumbai Currae Birthing Centre - Hospital Interior Design Consultant Mumbai
Currae Birthing Centre - Healthcare Interior Design Consultant Mumbai Currae Birthing Centre - Healthcare Interior Design Consultant Mumbai

Architect | Prashant Desai

Aer Bar
bars/cafes

The Four Seasons rooftop Aer Bar offers panoramic views of Mumbai's bustling skyline from the 35th floor of the Four Seasons Hotel. The Aer Bar is an al fresco space with an appeal for the sophisticated, well-travelled guest. Inspired by the stunning views, I imagined a futuristic spaceship overlooking the city. It has an oval bar made of white Corian clad over a wooden frame. Selected furniture by Tokujin Yoshioko and Ross Lovegrove from Driade and Serralunga echoes the futuristic yet organic shapes of the Aer Bar. The unconventional use of polyethylene for the main seating creates a youthful, contemporary space yet retains the elegance and charm of a Four Seasons property.

Aer Bar - Interior Designer Mumbai
Aer Bar - Interior Designer Mumbai
Aer Bar - Interior Designer Mumbai
Aer Bar - Space Designer Mumbai

Architect | Annalisa Belletati Stylist | Ritu Nanda

THE SEAGULL CAFÉ
bars/cafes

The Breach Candy Hospital café is located within the main hospital building in a courtyard. It had a small, partially covered section with potted plants and was surrounded by closed windows of offices, clinical labs and doctor’s rooms. Hospital authorities wanted to clear the entire space of plants and convert it into a hygienic and safe environment. As the property is practically a hundred metres from the Arabian Sea, a simple, clean, white, seaside café was created and branded "The Seagull Café". It features bright yellow and white polythylene chairs designed by Phillipe Starck; white outdoor screens hide the exterior pipes and windows of the building. On some screens there are graphic images of the odd seagull seated or flying above the waves of the ocean, and in selected areas newly added yellow canopies cast a warm glow, like a ray of sunshine.

Seagull Cafe - Cafe Interior Design Consultant Mumbai Seagull Cafe - Cafe Interior Design Consultant Mumbai Seagull Cafe - Cafe Interior Design Consultant Mumbai
Seagull Cafe - Cafe Interior Design Consultant Mumbai Seagull Cafe - Cafe Interior Design Consultant Mumbai Seagull Cafe - Cafe Interior Design Consultant Mumbai

Architect | Shilpa Patankar

THEOBROMA
Retail

For just one store in a quaint Parsi neighbourhood in Mumbai, a brownie box with a childlike illustration of the same street with a Parisian flair was created. In this drawing, the Theobroma Bakery & Patisserie appeared as part of the charming neighbourhood, replete with the familiar horse carriages of the area,with pastries arranged in windows and on the street. By popular demand, this led to a change in all the brand's imagery including the interiors of the stores, now 12 in Mumbai alone. All the packaging for biscuits, macaroons, small tea cakes and big birthday cakes are created with the same illustration to reflect interior spaces: a small tea table with chairs, a window seat, photo frames and chandeliers, even the occasional cat or dog curled up on a mat. These illustrations are coupled with paper doilies, gingham checks and floral prints, transporting us into a fantasy world with pastries and cakes everywhere.

Theobroma - Retail Space Design Consultant India
Theobroma - Retail Space Design Consultant India
Theobroma - Retail Space Design Consultant India

MELT
bars/cafes

A premium gelateria in a city overflowing with ice cream parlours needed to stand out by name as well as in its branding, packaging and all collateral material. For the retail space of the brand, the directive was to display the whole gelato making experience to emphasize the natural and fresh gelato story as it was in Italy. It contains a glass section where the owner can be viewed everyday churning out the delicious gelatos made from the freshest fruit and the best ingredients sourced from around the world. The parlour itself is designed as an informal yet contemporary café, complementing the beautiful imported Carpigiani display units.

Melt - Cafe Space Designer Mumbai Melt - Cafe Space Designer Mumbai Melt - Cafe Space Designer Mumbai
Melt - Cafe Space Designer Mumbai Melt - Cafe Space Designer Mumbai

Architect | Ariane Ginwalla

MY MYKONOS
Home

More than 25 years ago, inspired by the relaxed aesthetic of houses in Mykonos, Greece, and the simple stone structures of village homes in Udaipur. 'My Mykonos' was built three hours outside Bombay, a short walk away from the beach. It was created to be a serene home in a calming blue and white colour scheme and a Mediterranean styled aesthetic. The house is built on different levels, echoing the paddy fields that were originally there and constructed only one room deep. All the rooms and spaces have a feeling of the outdoors moving in. The bathrooms are all open to the sky, the floors are in Shahabad stone, both inside and outside. The ceilings have wooden rafters and the water is drawn from a natural well. The home has been an inspiration to many artists, photographers, writers, designers and architects. Its aesthetic and design informed the look and feel of the well known Olive restaurants as well as many other homes.

My Mykonos - Kashid Home Design Consultant
My Mykonos - Kashid Home Design Consultant
My Mykonos - Kashid Home Design Consultant
My Mykonos - Kashid Home Design Consultant
My Mykonos - Kashid Home Design Consultant
My Mykonos - Kashid Home Design Consultant
My Mykonos - Kashid Home Design Consultant

Architect | Nozer Wadia

ATHENA
Home

Inspired by a trip to Mykonos and "My Mykonos", a home in Alibaug, a seaside property across from the bay of Mumbai was imagined, using an old existing structure. A combination of well-appointed furniture from antique dealers and craftsmen, bespoke sofas and beds were sourced between Mumbai and the South of France. Rustic ropes were hung casually from the ceiling to form a chandelier, carefully selected artifacts, linen and art create a signature mediterranean ambience.

Athena - Ravi Sheth Home Design
Athena - Ravi Sheth Home Design Athena - Ravi Sheth Home Design
Athena - Ravi Sheth Home Design
Athena - Ravi Sheth Home Design
Athena - Ravi Sheth Home Design

Architect | Shilpa Patankar

Art Escape
Home

In a home where art is an everyday conversation, fuelling the imagination and passion was the key. Simple and whimsical furniture and linen, carefully handcrafted by connoisseurs of their individual crafts, are sourced from all over India. These include bespoke shelving for the objets d'art to fit within an alcove that offered magnificent views of the southern end of Mumbai. Rugs and sofas are kept low with window seating all along the panoramic windows. Special soft ceiling lights in linen from French craftsmen and artists in Pondicherry light up the entrance. Large canvases, sculptures and a cupboard of memories in a large and casual living space give the family a unique palette to express themselves.

Art Escape - Interior Design Mumbai
Art Escape - Interior Design Mumbai
Art Escape - Interior Design Mumbai
Art Escape - Interior Design Mumbai
Art Escape - Interior Design Mumbai
Art Escape - Interior Design Mumbai

Architect | Shilpa Patankar INSTALLATION ARTIST | Krishna Kedar @sureshnatarajan

SAVIO'S HOME
Home

Nestled in the quiet village of Revora in Goa lies a charming original Portuguese bungalow, recently inherited by Savio, a well respected marathon runner and coach. Restoration work, beginning with redoing the terracotta tiles of the magnificent high roof, to modifying the old plan- adding 2 bathrooms, and refreshing the family’s vintage Portuguese furniture and curious artefacts bit by bit until the home became a loving memory to his mother and a welcome retreat for Savio and his family. Just as precious was the generosity and contribution of many runners with donations of furniture, fabric, chandeliers, lamps, artworks, linen and carpets. Gifts of paint cans arrived along with painters, carpenters appeared under the super vision of furniture designers, stylists customized linen and more. The home has become a testament to his goodwill.

SAVIOS HOME Home Design Consultant
SAVIOS HOME Home Design Consultant SAVIOS HOME Home Design Consultant SAVIOS HOME Home Design Consultant
SAVIOS HOME Home Design Consultant SAVIOS HOME Home Design Consultant

Architect | Shilpa Patankar FURNITURE RESTORATION AND DESIGN | Mihir Fyzee STYLIST | Vaishali Shah

SEASCAPE
Home

A home that was initiated by one designer, changed hands to Nozer Wadia, who restructured large sections over 2-3 years. I was then invited to help with the interior design to complete the home. Perched on a hill, it offers magnificent 360 degree views and has an amazing sense of scale. I worked in collaboration with the owners, my designer Vaishali and Nozer to create an understated aesthetic to contrast with the rugged hillside it rises out of. Soft billowing drapes and linen in a muted palette, simple contemporary furniture and distinctive lighting along with a selection of art evoke a sense of warmth and simplicity and make sure the infinite views remain uncompromised.

SEASCAPE Home Design Consultant
SEASCAPE Home Design Consultant
SEASCAPE Home Design Consultant
SEASCAPE Home Design Consultant
SEASCAPE Home Design Consultant SEASCAPE Home Design Consultant

Architect | Nozer Wadia @sergioghetti

AHUJA TOWERS
Home

With the demolition of a palatial heritage mansion, all the wooden doors and windows, antique furniture, chandeliers and precious collections of vintage books, art, stamps, coins and vases (dating back to the early 1800’s) have been meticulously saved and restored to use in a high rise, modern apartment in the heart of the city. The wooden louvres have been used as partitions for rooms and for cupboards lining the dining areas, filled with books and precious artefacts, visible only if you open the louvres. Furniture was re-imagined; materials like terrazzo, glass and brass were used for seating and tabletops, alongside contemporary Italian furniture and lamps. Blending the old and the new seamlessly to create timeless memories and adapting to contemporar y living spaces became the central story.

AHUJA TOWERS Home Design Consultant
AHUJA TOWERS Home Design Consultant
AHUJA TOWERS Home Design Consultant
AHUJA TOWERS Home Design Consultant
AHUJA TOWERS Home Design Consultant
AHUJA TOWERS Home Design Consultant
AHUJA TOWERS Home Design Consultant

Architect | Byram Wadia

THE QUARRY
Home

A display home for the Quarry Co-Lab showcases the world’s most artistic and precious marble. Varieties of exquisite marble were converted into dramatic beds, desks, dining tables, screens, shelves, kitchen counters, accessories, artworks, and even a marble tabletennis table with an installation of marble balls suspended in the air to display the vast collection. The soft fabrics and objects were kept minimal and used only to complement the galler y of marble artworks.

The Quarry - Home Design Consultant India
The Quarry - Home Design Consultant India
The Quarry - Home Design Consultant India
The Quarry - Home Design Consultant India
The Quarry - Home Design Consultant India
The Quarry - Home Design Consultant India

Architect | Byram Wadia INSTALLATION ARTIST | Krishna Kedar @farrokhchothia

TAHNEE HEIGHTS
Home

A well-located apartment on the 25th floor, with endless views of the city and its coastline, was designed in a minimalist style to make the most of the space and the spectacular views. Choosing bold and dramatic colours, sourcing uniquely curated items from Mumbai, Bali and Paris and customizing pieces of furniture add to the sense of scale. These included a beautiful travertine table made from a single piece of stone from an art dealer in Paris, a seat for the living room made from a single piece of wood from a giant buttress tree in Bali, and a dining table, fashioned from a single piece of glass, that is embedded into the wall. The furniture is sourced from Italy, crockery, cutlery and objetsd'art from from Paris and Mumbai. Old circus mirrors with eel skin frames and a washbasin as a single ceramic stand are amongst the many interesting artifacts that add charm.

Tahnee Heights -  Residential Home Design Tahnee Heights - Residential Home Design Tahnee Heights - Residential Home Design
Tahnee Heights - Residential Home Design Tahnee Heights - Residential Home Design

Architect | Nozer Wadia

1901W WORLD CREST
Home

In a neighbourhood of towering skyscrapers in Lower Parel, World Towers will be the tallest residential building in the world when completed. It stands within the crowded radius of the new business district, with many buildings still to be completed. With interiors designed by Armani Casa, where superior Italian materials, colours and finishes define uniform luxury residences, the challenge was to bring a unique character to an apartment home. Opening up one bedroom to include a wood panelled den brought to life a space carefully curated with bespoke pendant lamps, Italian furniture and a assortment of carpets. The curved balcony was fitted with art and a vertical garden of fresh plants to screen the busy views and create a perfect haven.

My Mykonos - Kashid Home Design Consultant My Mykonos - Kashid Home Design Consultant
My Mykonos - Kashid Home Design Consultant My Mykonos - Kashid Home Design Consultant

Architect | Shilpa Patankar

3 JOR BAGH

A guest home for company directors was planned in the heart of New Delhi, opposite the Lodhi Gardens. Already rich with history and the wealth of old memories, vintage art deco furniture and objects, both ancestral and acquired have been added to create the glory of the past in a contemporary setting. Art deco design accents also feature in the architecture to encapsulate the same language as well as the curious mix of modern and heritage art. The greatest find was a massive collection of valuable books, some with official letters still inside, for which a large library was created. Each book found a place and has a story to tell and the old letters were tied up and displayed within a bell-jar, all adding to the rich heritage.

My Mykonos - Kashid Home Design Consultant
My Mykonos - Kashid Home Design Consultant
My Mykonos - Kashid Home Design Consultant
My Mykonos - Kashid Home Design Consultant My Mykonos - Kashid Home Design Consultant
My Mykonos - Kashid Home Design Consultant
My Mykonos - Kashid Home Design Consultant
My Mykonos - Kashid Home Design Consultant

Architect | Amit Gulati

JAWA 42
Out Of The Box

Dabbling in the world of product design, it was a challenge to work with the core design and marketing teams to bring back memories of the original Jawa motorycle, a vintage classic, loved by many for it’s unique visual styling and rugged appeal. The Jawa was being re- imagined to fit into today’s contemporary lifestyle. Visits to the factory and understanding the motorbike, the passion, the rider and it’s most loved features was an essential foundation to the process. Thereafter, the thoughts progressed to include small ideas connecting vintage memories and touchpoints to the upgraded Jawa and communicating the same in colours, textures and metallic embellishments to the logo forming a new vocabulary for the iconic Jawa.

Jawa 42 - Out Of The Box Design Consultant India
Jawa 42 - Out Of The Box Design Consultant India
Jawa 42 - Out Of The Box Design Consultant India

Product Designers | Classic Legends design team | Michael Foley

Arianna's Story
Out Of The Box

Elephant Parade took place in Mumbai, India, in March 2018 as a public art event to generate vital funds to secure 101 elephant corridors across India for the endangered Asian elephant. 101 artists, designers and architects were invited to participate towards a planned preview event in Jaipur at the Albert Museum in Jaipur. Launched finally at the Gateway of India, Mumbai, Arianna was conceived to visually interpret the ancient Indian parable “ The Blind Men and the Elephant “ all over the elephant in the story telling style of John Godfrey Saxe, the poet and the artist Ayesha Broacha. Each section of the baby elephant told individual stories, misunderstood by the blind men, which became a 3 dimensional representation of a reality, where an individual truth may be partially true but not the ultimate truth.

Ariannas Story Out Of The Box Design Consultant India Ariannas Story Out Of The Box Design Consultant India
Ariannas Story Out Of The Box Design Consultant India
Ariannas Story Out Of The Box Design Consultant India
Ariannas Story Out Of The Box Design Consultant India

Artist | Ayesha Broacha